MARS - PEDIGREE ADOPTION
DRIVE PROMOTION 2011

TERMS AND CONDITIONS FOR DONATIONS
(UK ONLY)

1.	The Pedigree Adoption Drive 2011 Campaign (the "Campaign") aims to raise funds for, and awareness of, dog welfare through various promotional events, advertisements and marketing communications (together, the "Campaign Activities") running between 17th October 2011- 14th November 2011. All funds raised through the Campaign will be donated to Petplan Charitable Trust (Registered Charity Number 1032907) (the "Charity").
2.	Funds will be raised for the Campaign both through donations from Mars Petcare and through consumer donations made directly to the Charity (the "Donations"). Full details of how money will be raised through individual Campaign Activities will be made available at the time Campaign Activities are announced and promoted.
3.	Consumers who would like to donate funds directly to the Charity can do so by texting "4DOGS" to 70003. Texts cost £3 plus standard network charge of one SMS – price is dependent on donators network provider. The Charity will receive 100% of the donation. Please ensure you have the bill payer's permission before texting. If you experience any difficulties making a donation via this route, please contact customer care on 0844 847 9800.
4.	Consumers may also donate to the Charity online at justgiving.com/wearefordogs
5.	The Charity will manage the allocation of the Donations to animal homes that are members of the Association of Dogs and Cats Homes ("ADCH Homes") (which include five ADCH Homes based in the Republic of Ireland, two ADCH Homes based in the Channel Islands and one ADCH Home based in the Isle of Man). Special donations, in the amounts of £25,000, £20,000 and £15,000, will be awarded to the three ADCH Homes that prepare and submit applications to the Charity which best indicate how such a donation would allow that ADCH Home to have a significant impact on animal welfare. All ADCH Homes (including those based in the Republic of Ireland, Channel Islands and the Isle of Man) may apply for a special donation. Any remaining funds from the Donations will be allocated to ADCH Homes in the amounts or proportions that the Charity, in agreement with two representatives from Mars Petcare, determines but will be not less than £100 per ADCH Home.
6.	The Committee of Petplan Charitable Trust, made up of two Trustees, together with two representatives from Mars Petcare, will make their recommendations to the Charity's Board of Trustees for ratification as to the three ADCH Homes who should receive the special donations and the level of award to other ADCH Homes applying for a donation. Further details of the application process are available at www.pedigreeadoptiondrive.com and www.petplantrust.org.
7.	As the Charities will cover associated costs, such as administration fees, 100% of all Donations are guaranteed to go directly to support the Charities and help dogs in re-homing situations.

ADDITIONAL TERMS AND CONDITIONS FOR
THE LAST WALK ACTIVITY ONLY

8.	Mars Petcare have created a virtual web walk. The web walk starts at www.pedigreeadoptiondrive.com or through the MPU banner . The user will then be invited to walk through 4 sites: www.nationalparks.gov.uk/responsible_dog_walking www.discovercarmarthenshire.com/dog-friendly/countryside.htm www.merseyforest.org.uk/pages/explore_things_to_do.asp and www.bournemouth.co.uk/site/things-to-do/beach/blue-flags and the walk will end back at www.pedigreeadoptiondrive.com at www.uk.pedigree.com/congratulations
9.	Each of these sites will have a flash overlay that sits over the site. This is only visible to users who have started the walk at www.pedigreeadoptiondrive.com or through the MPU banner. The flash overlay can be closed at anytime and re opened in the same state that it was closed by using the cross and plus icon in the bottom left corner of the flash overlay.
10.	Users can complete as many walks as they like, but they will only be able to release a maximum of £1 each for Mars Petcare to release to the Pedigree Adoption Drive.
11.	For every new site that the user visits a 25p donation will be unlocked. So www.nationalparks.gov.uk/responsible_dog_walking will unlock 25p, www.discovercarmarthenshire.com/dog-friendly/countryside.htm will unlock 50p www.merseyforest.org.uk/pages/explore_things_to_do.asp will unlock 75p and www.bournemouth.co.uk/site/things-to-do/beach/blue-flags will unlock £1. All four sites have to be visited for the full £1 donation to be unlocked.
12.	Mars Petcare hopes to raise up to £100,000 from consumers partaking in the virtual web walk. Once the donation reaches £100,000 no further donations will be made by Mars Petcare for any subsequent walks.
13.	The ‘Last Walk’ activity will run from the 17th to the 24th October or until the £100,000 donation is unlocked.

STASTISTICAL REFERENCE

	www.dogstrust.org.uk/az/s/straydogsurvey/straydogsurveysummaryreport2011.pdf
	Dog abandonment figures 2011 taken from Dogs Trust annual Stray Dogs Report which revealed that an estimated 126,176 stray dogs were taken in by local councils in the UK last year. The 2011 survey was produced by GfK NOP who mailed questionnaires to all 404 local authorities in the UK, with a response rate of 82%.
	Promoter: Mars Petcare UK Limited, Freeby Lane, Waltham-on-the-Wolds, Melton Mowbray, Leicester LE14 4RS ("Mars Petcare").