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Look out for an email from us to inform you if you have been admitted into Best of Breeders. This should be with you within seven days.


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1. General

1.1 These conditions govern your registration as a breeder on, and your ongoing use of, the website ("Website") which is part of the UK Pedigree website. These conditions also govern your eligibility to receive Pedigree Puppy Food Coupons (the "Coupons") as supplied by us through our "Best of Breeders" Scheme (the "Programme"). If you register on the Website, you will be deemed to have accepted these conditions of use.

1.2 Mars Petcare UK, whose registered office is at 3D Dundee Road, Slough, Berkshire SL1 4LG (company registration number 636458) is responsible for running the Programme. Coupons received by breeders under the Programme will be distributed on our behalf by Limited.

1.3 To take part in the Programme and be eligible to receive Coupons you must register to use the Website. We will pre-select a list of 300 breeders, each of whom will receive an email with a private link to the registration section on the Website. We will also be actively recruiting further breeders and will consider requests from breeders to join the Programme. To be eligible for registration (and participation in the Programme), you must be a dog breeder (resident in the UK, Channel Islands or Isle of Man), operating a dog breeding business that, on average, breeds a minimum of 2 litters in each calendar year. You must ensure that the personal details (including name, contact address and phone number, breeder type and valid email address) that you provide in your online registration are correct. The email sent to the 300 pre-selected breeders inviting them to register should not be forwarded, as they are personal to the original recipient. All other breeders interested in registering for the Programme should email providing their details. The decision as to a breeder's eligibility to participate shall be at our sole discretion. If approved, you will need to create a password to use the Website. You must keep this password confidential and must not share this password with any other person. You must notify us if you suspect that the password is being used by any other person. We may suspend your registration, participation in the Programme or use of the Website if you do not use the Website in accordance with the Website terms and conditions or these conditions.

1.4 Coupons supplied to you through the Programme are supplied for use in your business and are not for resale or to be given away to any third party. We may suspend/terminate your registration and/or refuse to accept any further litter registrations from you if we become aware that you are re-selling any Coupons received from us.

1.5 No description or other particulars which are contained on the Website or in promotional materials for the Programme that you receive, other than the Programme mechanics and nature of the Coupons, shall bind us. We attempt to be as accurate as possible when describing Coupons (or our products against which they can be redeemed) on the Website and in emails, however, to the extent permitted by applicable law, we do not warrant that descriptions, or other information about the Coupons (or products) are accurate, reliable, current or error-free.

1.6 Unless we have notified you that we do not accept your registration, our acceptance of your registration will take place when you receive an email from us confirming you that we have verified your Programme registration. Following such confirmation email, a breeder will be able to participate in the Programme and receive Coupons, except where his/her registration is suspended or withdrawn in accordance with these terms and conditions.

2. Registering a new litter

2.1 As a registered Programme breeder, you can register up to 3 litters per year with up to 8 puppies per litter, however there must be at least one month's time gap between litter registrations. Coupons (see Condition 3 below) are distributed to breeders on a per litter basis. Breeders will be guided through the process of registering a litter by a series of simple instructions on the Website and reminder emails sent to them. On completion of a litter registration, the breeder will receive the Coupons through the post.

2.2 Having registered the birth of a litter, a breeder will be required to subsequently register details for the new owners of the puppies in that litter. In the event that such details have not been registered within 6 weeks of the initial litter registration, the breeder will receive a reminder email. A breeder is required to obtain a new owner's permission before registering their details on the Website. A breeder will be required to confirm where a new puppy owner has given permission for their details to be registered for the Pedigree Puppy to Dog programme on the Website by ticking a check box. Where an owner has refused permission for their details to be registered, the breeder should leave the check box unticked and provide name details only for that owner.

3. Coupon Values

3.1 On valid completion of a litter registration in accordance with Condition 2.1 above, a breeder will receive the following Coupons (per registered litter):

(a) Small and Medium Breeds - 2 x 3kg Pedigree VITAL Protection Puppy Dry (Free) and 1 x 3kg Pedigree VITAL Protection Puppy Dry (50% off)

(b) Large and Giant Breeds – 4 x 3kg Pedigree VITAL Protection Puppy Dry (Free) and 1 x 3kg Pedigree VITAL Protection Puppy Dry (50% off)

In addition, a new puppy owner whose full details have been submitted by the breeder in accordance with condition 2.2 above (as an owner who has confirmed that they are happy for their details to be registered for the Pedigree Puppy to Dog programme) will receive a Coupon for a free 3kg pack of Pedigree VITAL Protection Puppy Dry.

4. Receipt of Coupons

4.1 Coupons will be sent by post to the address provided by the breeder in their registration. We cannot be responsible for Coupons that are not received as a result of an incorrect postal address having been provided by a breeder when registering for the Programme.

4.2 If, for any reason, we are unable to send your Coupons following a valid completion of a litter registration, we will contact you by email or telephone, confirming when you can expect to receive your Coupons.

4.3 On receipt the breeder should check the Coupons and notify us immediately where incomplete (or incorrect) Coupons have been received.

4.4 Each Coupon can only be used once. Any attempt to use copies of the Coupons will result in your suspension or removal from the Programme, at our discretion.

4.5 We will use our reasonable endeavours to ensure delivery of the Coupons in the quantities determined by the breed size of the litter (see Condition 3.1), to the postal address provided. Please note that despatch estimates are not guaranteed despatch times and should not be relied upon as such.

4.6 A breeder should receive Coupons within 14 days of validation of a litter registration, however Mars cannot be held responsible for delivery delays outside of its reasonable control.

4.7 Coupons are to be redeemed in-store in accordance with their Terms and Conditions of Use. Coupons will be valid for a period of 12 months from issue. The Promoter cannot be held responsible if a breeder fails to redeem them before their expiry date and no replacement Coupons will be included in these circumstances.

4.8 A breeder accepts full responsibility for the Coupons on their receipt at their nominated postal address. We cannot re-send Coupons which have been lost prior to use by the breeder.

5. Limitation of Liability

5.1 Our responsibility in respect of defective Coupons will be limited to replacing the Coupons, in the event that they cannot be redeemed in accordance with their Terms of Use.

5.2 We shall not be responsible for any breach of these conditions caused by circumstances beyond our reasonable control.

5.3 All warranties or conditions given by us, whether express or implied by statute or otherwise, are excluded and in no circumstances shall we be liable for any loss or damage arising out of or relating to the Coupons in any way whatsoever, whether direct or indirect (including loss of profit and goodwill) and whether arising through negligence, misrepresentation, breach of any statutory duty, or of any condition, warranty or term (express or implied) of any contract or otherwise.

6. Returns

6.1 If you wish to return your Coupons or cannot redeem them for any reason please contact Mars Customer Services on 0800 0132 274 (between 9.00am and 5.00pm Monday to Friday) (freecall). Our Customer Service team will provide you with instructions in relation to the return and/or replacement of the Coupons.

6.2 If you do not notify us within 14 days of receipt of the Coupons you wish to return, we may not be able to accept the Coupons for return.

7. Termination

7.1 Without affecting any other rights and remedies we may have, we will be entitled to terminate or suspend your registration and participation in the Programme (and, in our discretion, suspend your use of the Website) if:-

(a) you breach any term of these conditions;

(b) you fraudulently register as a dog breeder in order to qualify for Coupons from the Website;

(c) you enter fraudulent litter registrations and/or contact details of new puppy owners in order to receive Coupons;

(d) you fail to obtain permission of new puppy owners prior to registering their details;

(e) you redeem or attempt to redeem photocopied Coupons; or

(f) you offer Coupons for sale by any means.

7.2 If we terminate your registration and participation in the Programme, your rights to any Coupons (including those in respect of registrations completed prior to termination) will be forfeited.

7.3 We reserve the right to terminate the Programme in its entirety at any time on 3 months' notice. If we decide to terminate the Programme, we will notify breeders of this decision on the Website and confirm individually with breeders via email. Following termination of the Programme, we will have no liability to breeders in respect of any claims for Coupons relating to puppy litters where the registration process has not been completed in accordance with Condition 2.1 at the date of termination of the Programme.

8. Force Majeure

8.1 We shall not be liable in any way for loss, damage or expense arising directly or indirectly from any failure or delay in performing any obligation under these terms caused by any circumstances beyond our control, which shall be deemed to include without limitation vandalism, accident, break down or damage to machinery or equipment, fire, flood, acts of God, strike, lock-out or other industrial disputes (whether or not involving our employees) or shortage of materials or fuel at the market rates existing when the order is accepted, legislative or administrative interference. On the occurrence of any such event, we may in our discretion, perform, suspend performance of or terminate any order (delivery of which is outstanding).

9. Miscellaneous

9.1 These conditions supersede all previous statements or any previous terms and conditions relating to any breeder programme previously run by us.

9.2 No waiver by us of any breach of your obligations shall constitute a waiver of any other prior or subsequent breach and our rights shall not be affected by any delay, failure or omission to enforce or express forbearance granted in respect of any of your obligations.

9.3 If the whole or any part of any clause(s) of these conditions is invalid, that invalidity shall not affect the validity of any other provisions. Our rights and remedies under these conditions are independent, cumulative and without prejudice to our rights under the general law.

9.4 You may not assign, transfer or sub-contract any benefit or burden you have under these conditions (or through your participation in the Programme) to any other party without our prior written consent. We may assign or transfer the benefit or burden of this agreement to any company whose ultimate parent is Mars Inc., without any further consent from you.

9.5 You shall ensure that, without our written consent any confidential information of ours of which you become aware (which information shall at all times remain our property) shall not be copied, used, or disclosed and that all materials containing such information shall be returned to us on demand.

9.6 These conditions shall be subject to English Law, and the parties submit to the non-exclusive jurisdiction of the English courts.

9.7 We may amend the Programme, registration requirements and/or these conditions from time to time and any changes will be notified to you via an announcement on the Website. The changes will apply to your continued participation in the Programme after notification of the changes. If you do not accept the changed conditions, you should not continue to use this Website. If you continue to use the Website after notification, your use indicates that you agree to be bound by the new conditions.

10. Exclusion of Third Party Rights

10.1 No person other than a party to a contract which incorporates these Conditions may enforce any of these terms by virtue of the Contract (Rights of Third Parties) Act 1999.

11. Third Party Coupon Supplier –

11.1 Coupons will be distributed on our behalf by Limited, which provides a secure coupon distribution service.

11.2 does not capture nor store Pedigree-specific transactional data, however there are features on the Website and within the customer support tools, which require registering breeders to provide personal contact details to enable to provide a full service, in terms of the despatch of Coupons via post following completion of a valid litter registration.

For more information about this third party please visit:


You agree to give puppies and their mum a home with enough space, plenty of food and water and the room to exercise whilst in your care

You will have a strong relationship with your vet and will seek them out for advice and support whenever a dog needs special care

Because you care about dogs you will abide by all aspects of the Animal Welfare Act

When you place a dog in a new home you will ensure that the new owners you sell the puppy to have information on nutritional needs and how to be a responsible pet owner

Breeding puppies is a tiring business and we believe that four litters are enough for any animal to be bred from. Unless under veterinary advice no bitch should have more than one litter in a year. We term a breeding bitch as bitch who is over two years old, who has bred no more than four litters and there is the intention to breed a further litter from her before she is 8 years old.

To us it sounds crazy but some people sell their puppies in car parks or other unsuitable places. We¹re asking you to join us in helping to ensure puppies are sold only in places designed to care for and sell puppies