The Doggy Dentures campaign was invented as a novel and fun way to raise awareness
of the risk of gum disease in dogs over the age of 3. Because ultimately, Dogs don’t
want Dentures, they want Pedigree® DentaStix®
On April 1st 2011 Pedigree staged a hoax ‘sell’ of their fake product, Doggie Dentures,
on shopping channel ‘Ideal World’. Watch the video here.
In June 2011, as part of the Channel 4 Comedy Gala, our Doggie Dentures TV ad was
hijacked by Alan Carr in aid of Great Ormond Street Hospital.