Myths about Pedigree® DentaStix®
Myth: If a dog eats a Pedigree® DentaStix® really quickly it means they don't work
A: Our research shows that even when dogs take just 40-50 seconds to finish
a Pedigree® DentaStix®, they still chew it between 90 and 130 times. This makes
a big difference to the plaque and tartar on their teeth. So your clients do not
need to worry if their dog is a speedy chewer.
No matter how fast a dog eats Dentastix they are still effective due to the active
ingredients.
Active ingredients
Included within Pedigree® DentaStix® are two active ingredients (sodium tripolyphosphate
and zinc sulphate) which have the effect of chelating salivary calcium (Figure 2)
as well as slowing down the build-up of calculus by inhibiting further crystal growth
by binding to the surfaces of solid calcium phosphates and carbonates (Figure 3).
By this means, plaque is kept softer for longer and so more of it can be removed
by the action of the dog chewing Pedigree® DentaStix®.
Myth: Pedigree® DentaStix® are full of Fat and Sugar
A: Actually, Pedigree® DentaStix® are sugar free and one contains less than
2% fat, so you can recommend them with confidence.
Myth: Wild animals don't have their teeth cleaned, why should pet dogs?
A: Dogs have evolved a great deal since our ancestors first tamed wolves.
Pet dogs are very different from a wild animals, they live longer, and have different
needs. Studies have shown that even wild animals get gum disease - for a predator
that needs to hunt, this can prove fatal.
Myth: All dogs get gum disease eventually - it's just part of getting older?
A: Not all dogs get gum disease, and those who do don't all develop it at
the same age. Small and toy breeds like Miniature Poodles and Yorkshire Terriers
have lots of teeth close together in a small mouth, so they're more likely to be
affected.
